Delhi High Court Directs Parle Company to Modify ads by blurring the image of Cookies similar to Good Day Biscuits
The Delhi High Court has directed Parle Biscuits to modify two of its announcements by blurring the image of the eyefuls used in the advertisements since they act as Britannia's Good Day biscuits (Britannia Diligence Private Limited v Parle Biscuits Pvt Ltd and Anr). Single- judge Justice Prathiba M Singh directed Parle to ensure that two of its announcements are modified within two weeks so that the cookie image suggesting Good Day biscuits are no longer visible in the said announcements on any online platform from May 1. Read More : Loop Telecom and Trading Limited Vs Union of India The Court was dealing with a suit filed by Britannia seeking endless instruction and damages against Parle for diminishment and violation of its design of Good Day range of eyefuls. Britannia’s complaint related to three announcements used by Parle to promote its Parle 20-20 eyefuls. While in March, Parle had agreed to change the design of the packaging and the eyefuls in one of its announcements, t...