Delhi High Court Directs Parle Company to Modify ads by blurring the image of Cookies similar to Good Day Biscuits



The Delhi High Court has directed Parle Biscuits to modify two of its announcements by blurring the image of the eyefuls used in the advertisements since they act as Britannia's Good Day biscuits (Britannia Diligence Private Limited v Parle Biscuits Pvt Ltd and Anr).

Single- judge Justice Prathiba M Singh directed Parle to ensure that two of its announcements are modified within two weeks so that the cookie image suggesting Good Day biscuits are no longer visible in the said announcements on any online platform from May 1.

Read More : Loop Telecom and Trading Limited Vs Union of India

The Court was dealing with a suit filed by Britannia seeking endless instruction and damages against Parle for diminishment and violation of its design of Good Day range of eyefuls.

Britannia’s complaint related to three announcements used by Parle to promote its Parle 20-20 eyefuls.

While in March, Parle had agreed to change the design of the packaging and the eyefuls in one of its announcements, the complainants refocused out that in two remaining announcements there was no issue of packaging but cookie design was the same.

After some discussion, the counsel appearing for Parle said that they're ready to blur the image of the eyefuls.

“ … it is directed that the Defendants shall insure that within two weeks from now, the impugned AnnouncementNo. 2 and AnnouncementNo. 3 shall be modified with the blurred image of the cookie and the presently used cookie image would be no longer visible in the said announcements on any online platforms from 1st May, 2022, onward,” the Court said.

The Court further directed Parle to insure that they shall not use any cookie image in any form of their advertising which is violative of Britannia's registered design.

Lawyers Sagar Chandra, Ishani Chandra, Shubhie Wahi, Sanya Kapoor, along with legal officer Omar Waziri appeared for Britannia.

Parle was represented by lawyers NK Bhardwaj and Bikash Ghorai along with its Associate Elderly Director Vrushal Uttarde.

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